Whiteboard Animation

“Rare to Find”

“THANK YOU didn’t seem to express my gratitude enough for Louisa's help and creativity on our project! She was excellent and so easy to work with, and really made understanding our goals her priority–something so rare to find these days!”

- Lauren Mancini, Account Executive
Whiteboard and Animated Graphics Explainer Video

“Best Marketing Piece”

“Louisa's video was the best piece of marketing to explain and promote our PAYS model that we've ever had since creating this program over 20 years ago.”

- Founder
PAYS and On-Bill Financing
whiteboard marketing video—finance

“We Love It!”

- Business Development Officer
OCC Factor
whiteboard marketing video—automotive

“The video looks great!”

“Thank you so much for all your hard work, Louisa!”

- Creative Director
Advertising Agency
whiteboard marketing video—technology

“Even better than I expected!”

“Thrilled with how it turned out.”

- Communications Director
Semiconductor Industry Association

Presentation Video—Technology

“The video turned out really well. Louisa did a wonderful job!”


Explainer Whiteboard Video Production-Applying For A Grant

“Truly Fantastic”

“Working with Louisa was effortless—she instantly grasped what we were hoping to achieve through our whiteboard video and the few edits that we did have to the final project were made speedily and without hesitation. We were operating under a shortened timeframe due to holiday travel and an upcoming Board meeting, but Louisa produced a truly fantastic piece of art for our use well before the deadline.

It is very difficult to please my Board of Directors. Louisa's video received a round of applause when debuted at our first Board meeting of 2018. I could not be more thrilled with the video or Louisa's services. I will be using CCA at the first opportunity in the future! THANK YOU!”

- Rebekah Stroman, Chief of Staff
U.S. Russia Foundation


Explainer Whiteboard Video

“Huzzah!”

“Louisa, thank you for all your work (and patience) as we brought our whiteboards to completion. You’ll find our English version proudly displayed on HUD’s main page in the slideshow. Yay you!”

- B.S., Public Affairs Specialist
U.S. Department of Housing and Urban Development


Explainer Whiteboard Video - Health Benefits Notifcations

“Excellent Work!”

“Working with Louisa has been wonderful -- this entire process was so seamless and I couldn't be more happy with the end result. I really appreciate all of her help as well as her excellent work.”

- Nicole F.
Account Manager


Whiteboard Video for Non- Profit -
Auction- Presentation Video

“Wonderful Work”

“Everyone at the gala loved the animation! We made over 507K! Thank you again for all your wonderful work.”

- R.D.
Seattle Festival of Trees

Whiteboard and Animated Graphics Video-For Web-Personal Wellness Technology

“Louisa's video introduced A Wellthy You to the World!”

- Fyonna MacKenzie, Owner
A Wellthy You

Whiteboard and Animated Graphics Marketing Video-Senior Community Technology

“VERY COOL! I loved her use of color and think we nailed the look and feel of the senior adults.”

- J.C., Owner
ALLE Learning

Health Care Marketing Whiteboard Video
TV Commercial
TV Commercial

holiday greeting video (freelance collaboration with Purdie Rogers)
holiday greeting video (freelance collaboration with Purdie Rogers)
website banner video ("Your Number One Choice-1")

website banner video ("Your Number One Choice-2")
website banner video ("Your Number One Choice-3")
Website Marketing Video
Custom Video Greeting

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



Gilbert town Explainer Video Companies Articles

Gilbert town Explainer Video Companies City Links

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Information for the city of Gilbert town

Gilbert is a town in Maricopa County, Arizona, United States, located southeast of Phoenix, within the Phoenix metropolitan area. Once known as the "Hay Shipping Capital of the World", Gilbert is currently the most populous incorporated town in the United States. Gilbert encompasses 76 square miles (197 km2) and has made a rapid transformation from an agriculture based community to an economically diverse suburban center located in the southeast valley of the Phoenix metropolitan area. In the last three decades, Gilbert has grown at an extremely high rate, increasing in population from 5,717 in 1980 to 208,453 as of the 2010 census.

 

 

Information for the state of Arizona

The 2011 total gross state product was $259 billion. This figure gives Arizona a larger economy than such countries as Ireland, Finland, and New Zealand. The composition of the state's economy is moderately diverse; although health care, transportation and the government remain the largest sectors. The hub of economic output remains in the Phoenix metropolitan area accounting for approximately 74% of the states domestic product. The per capita income is $40,828, ranking 39th in the U.S. The state had a median household income of US$50,448, making it 22nd in the country and just below the U.S. national median.

 

Early in its history, the economy of Arizona relied on the "five C's": copper (see Copper mining in Arizona), cotton, cattle, citrus, and climate (tourism). At one point, Arizona was the largest producer of cotton in the country. Copper is still extensively mined from many expansive open-pit and underground mines, accounting for two-thirds output of the nation. Nearly 70 percent of the land in Arizona is owned by the U.S. government, which leases a portion of the public domain to ranchers or miners.

Gilbert town Explainer Video Companies


 

The purpose of whiteboard animations is to create a very specific message without all the fluff and nonsense of other types of videos. A whiteboard video message is a focused message; it's uncluttered, which allows your message to be clearly heard and understood.

New Whiteboard Animation Video Design Leaves Your Company Rolling In Profits

The purpose of whiteboard animations is to create a very specific message without all the fluff and nonsense of other types of videos. A whiteboard video message is a focused message; it's uncluttered, which allows your message to be clearly heard and understood.

 

 

Gilbert town Explainer Video Companies

 

Gilbert town Explainer Video Companies

Articles

A Step-By-Step Process to Choosing the Right Web Design Agency

 

Most business owners and managers realize that, in order to succeed in today's competitive marketplace, you must create a great brand experience for your customers. Marketing methods have changed dramatically over the past few years and today's consumer has many different platforms on which to make their purchasing decisions. Therefore, it's up to you to find the right agency to deliver your company's message to both current and potential new customers in the most effective way possible.

 

See below for our checklist on how to make the right decision when choosing a web design agency -

 

No. 1: Know What You're Looking For

 

First of all, determine what you're trying to achieve with your website and internet marketing. What are your goals? How will you measure success? If you'll be running an e-commerce website, then your focus will probably be on creating and growing your customer base, ROI (Return on Investment), and conversion of sales. On the other hand, if you need brand awareness because you're launching a new company, the purpose of your website will be to provide information and education about your products or services, which means you need a site that provides good visibility and a clear focus. Once you've determined what's required to accomplish your goals it won't be difficult to find an agency that suits your needs.

 

Action: At this point you need to ask your potential web design agency to provide proof of their capabilities. Ideally, they'll be showing you examples or case studies of problems they've faced and the solutions they've provided.

 

No. 2: You Get What You Pay For

 

 

Cost can often be the deal maker or breaker when it comes to hiring a web design agency. It's important to remember that, like other products and services you purchase, that old saying'you get what you pay for' is just as true when it comes to web design and development. Be cautious about cutting costs just to save a dollar or two right now, because it may be something you regret long-term. Justifying the cost of your web design comes down to simple math and, as a business owner, you need to do some research. How much money have you spent in the last year, on marketing and advertising? What about the past five years? Are you satisfied with the return on your investment those efforts have provided? You may not receive the long-term value from your website and fail to see the results you planned for if you start cutting costs at this point.

 

Action: Remember that we're talking about value here - not cost, so ask your agency if they're able to provide solid evidence of the value delivered with tangible results. Cost won't be a deal breaker if the agency can provide a service or website that brings ROI, so don't let sticker-shock prevent you from achieving your goals. Once you've done the research we recommended, it's highly likely you'll discover you've been spending a lot of money without results for some time now.

 

No. 3: What's Their Track Record?

 

 

It's important to note here that this doesn't mean that an agency must have been in business for decades because, in fact, many new agencies have new methodologies and some great innovative ideas to consider. What you need to know is this: Does the agency understand your industry? Has this agency delivered effective solutions to previous clients?

 

Action: Ask your potential web design agency for information like client testimonials, performance data, and perhaps one or two case studies demonstrating both their approach and how results are measured.

 

No. 4: Are They Good Communicators?

 

 

You must understand what your web designer is talking about and what they're doing, or planning on doing. The Internet is constantly changing, which makes it technically challenging and highly complex for most users, so if you're already confused or lost in the discussion, then your designer is failing you. When having a discussion with your web design agency it's up to them to explain what they do, how they do it, but even more importantly, why they're doing it. They need to be on your side - working for you.

 

Action: We'll start by saying that it's always up to you to do your own research, but once you hire a web design agency you should feel comfortable knowing that you can ask them questions about what they're doing; like their methodologies, their processes, and why they're making certain decisions or recommendations. If there's something you don't understand about your web project, then you must be comfortable in asking them, in addition to receiving an answer that's clear and understandable.

 

No. 5: Content Is Paramount

 

 

When making the decision to either makeover a website or launch a new one, the first things that usually come to mind are how you want your website to both look and function. However, while these are both very important aspects, don't overlook the fact that your website content is the most important factor. So, if your designer intends to deal with art before the content on your website, then you have the wrong designer. A website designer with a lot of expertise will ask many, many questions about your industry, your business, and your customers. If they fail to do this, look for a new designer.

 

It's very important that the agency you hire understands the importance of content, because quite honestly, it's the most important aspect of your website. It doesn't matter whether the content will be received from a copywriter or whether they're creating the content themselves; your designer is simply creating a framework to house the content. They need a full understanding of how users will interact with the content and how you intend managing the content in future, thus ensuring your website is delivering the right message and that the quality will be maintained for years to come.

 

Action: By content we mean everything that includes written copy, videos, images, and more. Content is designed to help your customers, so it's imperative that your web design agency is talking about content before art. Preferably, they'll be in touch with your copywriters or marketing team if they themselves will not be creating the content.

 

No. 6: Be Realistic about What You're Trying to Achieve

 

 

Again, this comes down to you doing your research: put some thought and time into what your goals and expectations are from your web design agency. Determine how you'll know if your money was well spent in (say) six months and then (say) one years' time. Besides getting more traffic or being first on Google, you might be looking at increasing online sales, generating more leads, or improving brand or product awareness.

 

Action: Ask your new web design agency what services and tools they use or provide to drive measurable traffic to your website. By now your agency will understand your sales process, so it should be a simple matter of providing a workable solution to make your processes more effective and efficient, thus providing real value through your new website.

 

No. 7: Understand Your Web Strategy

 

 

A professional web design agency will offer you a clear web strategy which goes beyond your website. Your strategy should offer your business a strong sense of trust, authority, and relevance; because with a solid plan you can measure, and when you're able to measure you can make good decisions based on accurate data. The result is that with accurate data you can convert visitors to your site into paying customers.

 

Action: It's up to your agency to explain in great detail what their approach is, and of course it's up to you to ask! The strategy should be designed to help you reach your goals, whilst staying within budget.

 

No. 8: Capitalizing on Your Investment

 

 

Once your new website has launched, a good web design agency will continue their relationship with you. A professional design agency will help with analytic reporting and work with you to ensure you reach your goals.

 

Action: When hiring a new web design agency, ask about their ongoing relationships; meaning, how are they currently assisting other clients? Ask if they have ongoing service or maintenance plans on perhaps a monthly or quarterly basis that you may be able to sign up for.

 

 

Compared to static emails, videos used in email marketing generate between two and three times higher click-through rates.

 

 

Website Design Online

Gilbert town Explainer Video Companies
Articles

Important Points to Consider When Hiring a Graphic Designer

 

Great graphic design can shape your online identity; an identity that reflects your values, resonates well with your audience, and looks smart. In addition, it can help you reach your goals. In fact, having a great graphic designer could well be one of the most important contributors to the success of your business. We know that concise messaging, a strong value proposition, and frequent outreach are all vital to achieving an effective communications plan; however, no plan can succeed without top-quality creative presentation that lifts you above your competitors. You need a plan that not only engages your audience but influences their behavior.

 

Choosing the Right Graphic Designer for Your Needs

 

 

Today, there are some very talented designers out there; however, they're not all the same, because creative ability is just one piece of the puzzle. The separation begins with the functional and practical application of that talent. See below for some important factors to consider when trying to choose from talented graphic designers -

 

-Look for Diverse Experience

 

 

Experience is important and, while many graphic designers share the same skill sets, you'll find that designers who've worked in advertising agencies have usually worked for a variety of clients which generally makes them more efficient with their time. Designers who've worked in corporate communications are more likely to be sensitive to budgetary constraints and will have developed a variety of skills across many disciplines. Of course, finding a designer with both these histories should present the very best on offer.

 

-Check Their Online Portfolio

 

 

Study their online portfolio because, if there's only a small sampling of their work, it could well be an indication of inexperience. You're looking for a graphic designer who's completed a variety of work for a range of industries: in particular, you're checking to see if they've worked for businesses similar to yours. If they have, how do their strengths align with both your immediate and long-term needs? They may not be the right fit if you see mostly logos but you're actually looking for advertising help. Let's say you're in a high-tech industry: if you choose a designer who mainly focuses on retail goods they may not either understand your audience or be experienced enough to handle the learning curve.

 

-Know Your Graphic Designer

 

 

You need to know a little about your graphic designer, like - how do they think? Are they active on social media? Do they have a blog? Have you checked out their LinkedIn profile? Do they use social media to offer helpful tips and advice, or only to show samples of their work? If they have an interesting blog, one that you can learn from, this designer could well be the right one for you.

 

-The All-Important Testimonials

 

 

In business, word-of-mouth is so very important, and so is the written word from satisfied clients. Graphic designers are no exception to this, and a webpage of testimonials tells potential clients that, not only are previous customers satisfied, they're prepared to tell everyone about the great service or product they received. Take a close look at all the comments: are they all pretty-much the same, or do they offer an insight into the type of relationship they've had with the designer. Don't hesitate to contact previous clients and ask about their experience with the designer.

 

-Have Realistic Expectations

 

 

State your expectations clearly, and this will avoid both you and the designer wasting time. Ask your new designer how your business fits into their business model, and whether you'll receive the same level of attention all their other clients receive. Keep in mind, though, that expectation management is a two-way street: you probably won't be the graphic designer's only client, so you need to be both realistic and sensitive to their need to manage their business.

 

-Consider Hiring Locally

 

 

It's much easier to discuss your needs with a graphic designer if you can meet in person, face-to-face. In fact, be concerned if your local graphic designer does not ask to meet you in-person. So much can be learned when people engage in conversation that goes beyond the project at hand. Real success can't be achieved by hiring an online logo service that outsources work overseas, meaning that a good relationship is very important to the success of any communications effort. And of paramount importance is this: your graphic designer must understand you, your service or product, your industry, your audience, and of course your competition. Your graphic designer must be able to reflect your personality, your style, and your attitude because, not only is it entirely appropriate, it brings real ownership to you. None of this can be achieved without a relationship of proximity. It's quite misguided to separate the client from the creative professional, plus it productizes the service.

 

-Charge-Out Rates

 

 

There will always be less-experienced graphic designers out there happy to charge low rates, but keep in mind that their inexperience means they'll require more direction and handholding and they'll probably work slower. Yes, an experienced designer will charge high hourly rates but, to counteract this, they work more efficiently, will typically need less direction, and are more attuned to best practices. In addition, they generally have working relationships with vendors, industry experts, and so on, and can point you to the right resource to complete the job. There's always going to be some appeal in finding the cheapest designer, but keep in mind that you could end up paying more through revisions or time spent.

 

-Graphic Design Is an Investment - Not an Expense!

 

 

Do some research on how much graphic design services cost and, before you contact anyone, work out a realistic budget. You should understand the true value of what you're going to buy, so, when evaluating fees, make sure you maintain the right perspective. Generally, people are quite happy to pay their mechanic or accountant $100 per hour, and certainly nobody would argue that the face of your business is any less important. Be wary of graphic designers who undervalue their professionalservices, or alternatively, offer huge discounts just to win your business.

 

-Are They Listening to You?

 

 

Is your potential graphic designer listening to what you're saying? Do they understand your business goals? Does your candidate understand exactly how everything fits into your business goals or are they thinking along a project-by-project path?

 

-Are You Listening to Them?

 

 

Listen to what your graphic designer has to say, because an experienced professional will have some great advice to offer that could well make you reconsider some of your own ideas. That's not a bad thing - it's a good thing! Basically, you're looking for a graphic designer who's prepared to challenge your thinking, so be open to their advice. Don't be so sure you know exactly what you want because, if you say you're only looking for someone to put all your ideas in place, that's probably what you'll get; but it may not be what you really need.

 

Your Initial Meeting

 

 

Once you've had a face-to-face meeting with a short list of candidates you'll soon determine the best fit for you. It's okay to let them know that this is new territory for you, because a real professional will be prepared to help you, understanding that everyone benefits in the long run. Pay particular attention to candidates who ask a lot of questions about your business, your audience, and the market, prior to discussing your project; because in order for them to work effectively for you they need to understand both your long-term vision and your challenges. With this information, they'll be in a good position to offer valuable advice.

 

It's important that you ask questions too: ask about their work and their experience. How do they answer these questions: do they discuss challenges and results, or do they just rattle off a list of projects? You're looking for someone who has genuine passion for what they do. Because you've already done your research you can ask about specific projects or clients you saw on their website, and the role they played. Who does your potential designer work for, and do they have any other qualifications or disciplines? Perhaps your potential designer is also a great writer, but it's more likely that they work within a network of experts, and this might include photographers, printers, and developers.

 

A Good Working Relationship

 

 

It's really important that you have a good working relationship with your graphic designer because this can yield results that are not only effective, but look great, and provide the perfect platform for your business to grow. Remember that the more flexibility and freedom you give your designer, the more chance you'll have of achieving results you never dreamed of. At the same time, you must stay involved throughout the process because it's important that you don't lose ownership of the final result. Everyone wins if you leave your options open and are willing to listen and learn. You can easily take your business to the next level when you have the right team of experts in your corner; and one of your most valuable resources will be an experienced, innovative graphic designer.

 



 

 

 

Gilbert town Explainer Video Companies

 

Gilbert town Explainer Video Companies Articles

The Four Pillars of a Successful Video Marketing Strategy

 

There are many advantages to implementing a video marketing strategy, including -

 

- Getting your message out in an interesting format;

 

- Attracting ideal clients;

 

- Becoming immediately visible;

 

- Having a greater impact; and

 

- Making more money!

 

Studies show that when you use video as a marketing tool your chances of jumping to Page 1 on a Google search increase by a whopping 53 times!

 

Video marketing is also referred to as "relationship" marketing, because it builds loyalty, it's perfect for connecting to viewers, and it develops the know, like, and trust aspect, which is vitally important when conducting online business. To create an effective video, emphasis must be placed on your marketing strategy. By this we mean, you should ask yourself the following questions when considering your video campaign -

 

- What goal am I trying to achieve with this video?

 

- Will this video accomplish my business objective?

 

- Who will see this video? and

 

- What do I expect from the viewer once they've watched this video?

 

Your first consideration must be strategy; then you can think about technology, tools, and equipment. To ensure you've got a solid structure for your video, try using the following Four Pillar formula -

 

No. 1: Purpose

 

Put some careful thought into the purpose of your video regarding business goals, because understanding your objectives will help shape your message, determine the appropriate platforms for your video, and the methods of distribution. Your list of business goals may include increasing your visibility, creating awareness, generating leads, building credibility and trust, growing your list, launching a product, selling a service, driving web traffic, and so on.

 

No. 2: Premise

 

The next step is to determine the story, message, or script for your video plan. The premise is how you intend to communicate with your viewer and move them to action. What are you trying to achieve? How do you want the viewer to react once they've watched your video?

 

The key here is to remember that online viewers have a very limited attention span, so you must keep this in mind when writing your script or formulating a message. Keep your video short and get to the point as quickly as possible in a clear, direct, and concise manner. Except for webinars, training videos, and so on, you may have noticed that most successful YouTube videos are less than three minutes in length.

 

No. 3: Platform

 

Some might argue that the only two types of videos are on-camera and off-camera, but there are, in fact, various other styles and options. You need to find the platform that perfectly fits your style and your needs.

 

Most creators of video typically default to on-camera video, which can include a live webcast, a video tips series, an interview with two or more people, or the direct-to-camera video. When you're trying to promote trust and credibility, on-camera videos are effective at connecting with viewers in an engaging and entertaining manner, and for promoting a personal service.

 

On the other hand, off-camera videos are very effective for training videos and webinars, or other situations where you're sharing a lot of information. In addition, you don't personally need to be on-camera, which many shy people prefer.

 

No. 4: Promotion

 

The fourth pillar in our formula is promotion, which means how you intend to market, share, and distribute your video online. To the best of your ability you must determine where you believe your target market is, then share your video there. Once your video is live on YouTube, one-click sharing can be quickly set up to Twitter, Facebook, Google, LinkedIn, and others. YouTube provides an embed code which you can use to put your video on your website or blog; plus, they'll provide a link to your video so it can be sent out in an email to your list. Don't ignore other sites that accept video, like Instagram (which has a 15-second limit), Pinterest, SlideShare, Vimeo and Viddler. The idea is to get your video out there, so the more you distribute it, the more chance you have of viewers finding it, watching it, and sharing it.

 

Be Consistent with Your Video Marketing Strategy

 

Like any marketing campaign, video marking should not be considered a one-time event. Create a long-term plan for effectively using video to promote your business. To achieve the most impact, your video efforts must be consistent and ongoing.

 

Try to get some momentum going with your video creations. One such way to create this momentum is to develop a series of'expert tips' videos so you can share your knowledge. Developing a series of short how-to videos will expand your influence and increase your credibility. The advantage of this tactic is that the videos can all be recorded in one session, with once or twice-weekly'tips' videos being posted on YouTube. This type of advertising campaign gives you visibility on the Internet, and your viewers will learn to trust your expertise - and your brand!

 



Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 



Gilbert town Explainer Video Companies

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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